Your Reputation Is an Asset. Visibility Is the Bridge.

Your Reputation Is an Asset. Visibility Is the Bridge.

For decades, many businesses built their reputation the old-fashioned way: One customer at a time. One relationship at a time. One referral at a time. They showed up. They did good work. They solved problems. They earned trust. Over time, that trust became one of...
Your Reputation Is an Asset. Visibility Is the Bridge.

Stop Flapping. Start Flying.

There is something remarkable about watching a raptor take flight. Unlike smaller birds that can quickly launch themselves into the air, a hawk or eagle has a very different challenge. It has a heavier body, powerful wings, and more weight to overcome. You can...
Your Reputation Is an Asset. Visibility Is the Bridge.

Your Marketing Should Work Like an Investment Account

We’ve all heard the phrase: “Your investment is…” It has become one of the most common phrases used in the marketing world when pitching a new product or service. A new website.  A coaching program.  A consulting package.  A software platform. ...
Your Reputation Is an Asset. Visibility Is the Bridge.

Audrey II Makes Decisions

Yes, it does. At least, that’s what it looks like at first. This is the last installment in our July series on AI and the striking comparisons it has to Audrey II, the man-eating plant from Little Shop of Horrors. This has been a fun series to write, and I’m also...
Your Reputation Is an Asset. Visibility Is the Bridge.

Audrey II Wants Proof

I’ve learned something new about Audrey II (aka. AI search bots) He has trust issues. Actually, maybe that’s not quite fair. Let’s just say Audrey II is cautious. In the last few newsletters, we’ve talked about how AI is changing the way people...