DIGITAL MARKETING

Also known as Online Marketing, Digital Marketing is a catch-all phrase that covers the many ways you can promote your products and services via the internet. It is primarily delivered to your current or potential customers by way of their computer, tablet, or phone. Digital marketing includes:

  • Email
  • social media
  • text messages
  • multimedia
  • podcasts
  • video
  • internet tv
  • web-based advertising

And that’s not an exhaustive list! Platforms for digital marketing emerge and change at a rapid pace. And audiences move from one year’s “big thing” to the next with little warning. So it is imperative that businesses track this proactively and act on it before they lose the attention of the customer. This is where we come in!

Digital Marketing can be used for both B2B and B2C marketing, and the channels for each are vastly different. Types of Digital Marketing our clients regularly use include:

  • Search Engine Optimization (SEO) We provide this basic service for all our clients
  • Social Media Marketing
  • Content Marketing
  • Email Marketing
  • Mobile Marketing
  • Marketing Analytics

There are other forms of PPC (Pay-Per-Click) and Affiliate Marketing, which we can advise you on, but we do not routinely manage those campaigns in-house. We prefer to implement other, tried-and true (usually less expensive) tools to produce results for our clients.

 

THE IMPORTANCE OF MOBILE OPTIMIZATION

Mobile Optimization means the process of adjusting your website content (visual elements and text) so that it flows seamlessly and looks great on screens of any size—phones, tablets, laptops or desktop.

Why is this important? Because today, most people use a smartphone to access the internet on-the-go rather than wait until they are sitting in front of their laptop, desktop or tablet. It is imperative to the growth of your business that your website looks great and performs well on any mobile device.

In fact, the mobile sector has grown so much over the past few years that mobile commerce has its own name and statistical tracking. We now have ecommerce, which includes shopping online through a computer, and mcommerce, which further defines shopping online via a mobile device—most often a smartphone.

In 2024, US retail mcommerce sales – those made with a smartphone – will reach $558.29 billion, and account for 7.4% of total retail sales, according to a November 2023 EMARKETER forecast. Further, mcommerce is estimated to make up 44.6% of total US retail ecommerce sales in 2024.

At Web Design by Knight, we include Mobile Optimization for every one of our clients as part of our basic website build process. After all, your website isn’t doing its job if it can only be viewed on one large screen.

 

THE RIGHT PLAN FOR YOUR BUSINESS

The internet is a vast world with a dizzying array of marketing opportunities. We don’t expect you to know how to utilize it to garner more business. After all, you’re busy running your business! We are experts at helping you identify the best digital marketing options for your particular business, based on your goals, budget and client base. If you already have a digital marketing campaign you’d like us to build upon, or would like to explore this option as something new for your company, let us know. We’re happy to explore some options during our initial call and offer some insights to provide clarity.