EMAIL MARKETING
We Help You Reach Your Customers
Email marketing is often an overlooked option for businesses who want to grow or establish authority in their field. It is the simplest way to stay connected with your customers and–when done correctly–is unbeatable for building a strong reputation and good working relationship with your clients.
In the early days of doing online business, we all experienced companies who abused this form of customer communication by filling the inboxes of complete strangers with spam. Those days are over. Today, email marketing services like MailChimp employ stringent guidelines and safeguards to protect consumers from unwanted solicitation. Email marketing is only used for customers – those you have previously done business with, and those who have expressed an interest in your products or services.
The relationship between you and your client is valuable. You can attach a real dollar amount to every single customer you’ve served. So, treating that relationship with respect is paramount when employing an email marketing campaign.
WHY IS EMAIL MARKETING IMPORTANT?
Unlike promotions through social media platforms, you own your client list. Platforms like Facebook, Instagram and Twitter are fickle. The “likes”, “hearts,” and “followers” you receive are only good on that particular platform. You don’t actually possess contact information for any of those people unless you’ve taken the time to contact them directly. Social media platforms own all the information for the communities you build there – not you. They can suspend your account, or delete it altogether, for any reason and at any time. If that happens, you lose all of those connections and their contact information. It’s like building a house on someone else’s property.
Email marketing is different. The data you gain from customers and potential customers is yours. You own it, not a social platform. We encourage our clients to put some effort into “growing their list” because we know the value it holds. In the future, should you want to sell your business or attract investors, one of the first questions they will ask is, “How big is your list?”
If you don’t have a customer list, don’t worry. We can help you create and build one you can be proud of and offer simple strategies for growing it.
HOW TO USE EMAIL MARKETING
According to a survey posted February 3, 2022 by the email marketing platform, Constant Contact, the ROI for email marketing is $36 for every $1 spent, making it an option every business should consider.
Email marketing, when done correctly, can be a powerful tool to keep you and your business top-of-mind for your audience. It is ideal not only for retaining current customers but also for gaining new ones. Through email, you can promote, inform or re-engage. The content of each email depends upon your intent. And don’t worry if you lack the ability to write and implement your own email marketing campaign. At Web Design by Knight, we can do all of that for you in-house. We will never outsource your campaign.
We encourage all our clients to collect information like email addresses from customers routinely, as well as those who have expressed an interest in the services they offer. A customer list that includes first and last names and a working email address is enough to start an effective email marketing campaign.
During your initial call with us, we’ll ask about your client list–whether you have one, and how you’re utilizing it. That list is the bedrock of all in-house marketing and if you’re not using it, you’re missing out. Remember, it is less expensive to retain the customers you already have than to attract new ones through paid advertising.
If email marketing is something you’re interested in, jot down a few questions for us and we’ll be happy to address them when we schedule our chat. We do more than build websites. We are committed to the success and future growth of our clients.