If your current advertising strategies have stalled, it might be time to consider video marketing. This medium opens a whole new world for businesses and has a whole host of uses. Through video you can:
- Create a connection. If you are the face of your business, video can showcase you in a powerful way. People want to see the actual person they are going to do business with. Video adds a personal touch that a still photo cannot convey. Your potential customers can see your mannerisms, hear your voice, and get a sense of who you are. They are looking for something about you that makes them feel comfortable enough to reach out.
- Give a behind the scenes look. If you want to showcase your entire team, video can take viewers “behind the scenes” to meet them and experience the steps involved in delivering your product or service. This is a great way to establish a sense of transparency and trust with potential customers.
- Share knowledge. Video is the perfect medium for product demonstrations, educational shorts, or exploring a problem your business addresses. These days, many people are turning to videos in places like YouTube for DIY directions and information. They like having the freedom to pause the video while they process what’s being done or being able to replay it until they understand it.
- Promote with personality. Have an idea for a great series of promotional spots? Video can build your audience more quickly than you imagine—particularly if your spots contain share-worthy characters or comedic situations. Done right, your promotions can go viral and take on a life of their own. Personal referral/word-of-mouth is still the best way to grow your business. That’s why customer testimonials are so important, and video is a powerful way to share these.
WHAT ABOUT EXPENSE?
No doubt about it. Video marketing is more expensive than other forms of digital marketing. And it isn’t right for every business. But, if you are interested in that option and would simply like to explore the possibilities, we’re happy to discuss your ideas. Marketing is not just a business expense, it’s an investment. And investments should come with a return. Your marketing should add a nice ROI to your bottom line. If it doesn’t, you need to re-think it.
At Web Design by Knight, we are conscious of every penny our clients invest with us and we’re happy to walk you through all the options available to you and offer our honest feedback.
NEED HELP GETTING STARTED?
We can do that! If you’d like to step in front of the camera to record your own promotional spots, educational videos, product tutorials, or comedic promotion but don’t know how to get started, we can help!
We have professionals on staff that can help you identify your audience, hone your message, choose your topics, even write scripts for you. We can also provide you with expert assistance on the actual production. From equipment, to lighting and staging, we can set up expert consultations in every area of video to provide expert guidance. So, when you’re ready, you can step in front of the camera with confidence to promote your business.
Lead members of our Marketing Team have years of experience in the development and production of both movie and television productions. We’re happy to share our knowledge with you to help you create a memorable and effective video marketing campaign for your business.