Stop Chasing Algorithms. Start Building Marketing Equity.

Audrey II Makes Decisions

Yes, it does. At least, that’s what it looks like at first. This is the last installment in our July series on AI and the striking comparisons it has to Audrey II, the man-eating plant from Little Shop of Horrors. This has been a fun series to write, and I’m also...
Stop Chasing Algorithms. Start Building Marketing Equity.

The Big Unseen Thing

In a recent edition, I told you about AI’s new counter-move for detecting and omitting “AI-generated fluff” from search recommendations. (If you missed it, you’ll want to read The Death of the Digital Business Card.) This week, I want to address the...
Stop Chasing Algorithms. Start Building Marketing Equity.

The Death Of The Digital Business Card

There is a phenomenon happening right now in the world of business websites. Business owners and their teams are coming to terms with a hard truth: simply having a website with basic information is no longer enough to get you seen. How can this be? Why AI is Forcing a...