Tasha's Take
In This Newsletter, Tasha Simplifies What's Changing Online, What's Actually Matters, And What's Worth Your Attention.
Your Reputation Is an Asset. Visibility Is the Bridge.
For decades, many businesses built their reputation the old-fashioned way: One customer at a time. One relationship at a time. One referral at a time. They showed up. They did good work. They solved problems. They earned trust. Over time, that trust became one of...
Stop Flapping. Start Flying.
Your reputation isn’t built on pointless activity. Building marketing equity is about reaching the clients you want by showing them what you understand and what you can do.
Your Marketing Should Work Like an Investment Account
The goal of marketing isn’t just to create today’s customer. The goal is to build something that helps tomorrow’s customer choose you. Every dollar you spend should come with the question “Will this attract new customers as well as keep the ones I already have?”
Stop Chasing Algorithms. Start Building Marketing Equity.
Marketing Equity is the collection of assets your business owns that continue creating value long after you’ve invested in them. It’s your reputation. It’s the trust reflected in your customer reviews. It’s the questions you’ve answered on your website. It’s your educational articles, videos, newsletters, customer success stories, community presentations, referral relationships, and the expertise you’ve shared over time.
Audrey II Makes Decisions
Audrey, better known as AI, is making decisions that affect your online visibility. Learn how you can improve your chances of being seen.
Audrey II Wants Proof
AI, aka Audrey II, wants to provide customers with proof that you are who you say you are. Read more here to learn how to prove your business is everything you say it is.
Audrey II Loves FAQs
AI is quicker to send potential clients to websites with FAQs. Read more here to learn why and how you can be sure your site is visible to the people you most want to attract.
Why Your Website Isn’t a Crockpot
Your website isn’t a one and done thing. You cannot build it, put it out there, and expect it to simply attract customers without a lot of work on your part. Read more here to learn how and why.
Feed Me Seymour
Your website traffic is disappearing and you’re wondering where it’s going. We have the answer and you may not like it. But we can help.
3 Questions to Realign Your Business for the Back Half of 2026
With nearly half of the year behind us, this is the perfect time to come up for air for a few minutes and take stock of where you’ve been since January 1st and what you’ve accomplished. This process is especially important this year since AI caused tidal-sized waves...
The Rogue Bot That Can Evict Your Business Overnight
"Is that even possible?" you ask. The short answer is, “it shouldn’t” IF your business doesn’t rely on Facebook, Instagram or TikTok for promotion. That’s a big “if’ now, isn’t it? Especially for service-focused businesses or those with a local or regional reach. I...
Bot vs. Human: Buying Back Your Team’s Creative Spark
In my last edition, we took a moment to look back and process what’s happened to our businesses since the introduction of AI, modern SEO, and Big Tech. (If you missed it, go read The Big Unseen Thing for a little shared therapy!) Today, we focus on moving forward....
The Big Unseen Thing
In a recent edition, I told you about AI’s new counter-move for detecting and omitting "AI-generated fluff" from search recommendations. (If you missed it, you’ll want to read The Death of the Digital Business Card.) This week, I want to address the elephant in the...
This Side of WordPress 7.0
Okay, as if the introduction of AI wasn’t enough for us to deal with in 2026, WordPress 7.0 "Armstrong" landed with a thud on May 20th. I wrote about its arrival a few weeks ago, but in case you missed that post, you are probably discovering it right now in real-time....
The Death Of The Digital Business Card
There is a phenomenon happening right now in the world of business websites. Business owners and their teams are coming to terms with a hard truth: simply having a website with basic information is no longer enough to get you seen. How can this be? Why AI is Forcing a...
You’re Not Crazy. Something Has Changed.
Tasha here- If you’ve been looking at your website reports lately and thinking… “Something feels off.” You’re not imagining it and you’re not the only one asking: “Where did all my data go?” Why am I seeing: Fewer keyword reports Less visibility into search terms...
Who Really Owns Your Website? Seven Red Flags You Should Look For
Hi there, Last week, I asked a simple, but important question: Do you actually own your website… or are you just renting it? Today, let’s take that one step further—because this is where things can quietly go wrong. Some marketing companies don’t just fail to...
Accessibility Isn’t Optional-Even If the Rules Aren’t Clear
Hi there, If you own a website, accessibility is no longer something you can afford to overlook. Not because it’s new. It’s really not. But because the public’s expectations have expanded to include their online activity, especially those who need extra support. Pay...
The Marketing Trap No One Talks About
Hi there, Tasha here. Let me ask you something that might feel a little uncomfortable: Do you actually own your website… or are you just renting it? It’s a fair question—and lately, I’ve been seeing a pattern that looks helpful on the surface but can quietly put...
Is Your Website Ready for WordPress 7.0?
WordPress 7.0 is officially here—and this isn’t just a routine update. It’s a meaningful shift in how websites are built, managed, and expected to perform. Read more here.
The New Scorecard for Your Website
If your website reports have felt… off lately, you’re not imagining it. For years, business owners were told to focus on a simple set of metrics: Rankings. Traffic. Clicks. Those numbers used to tell a clear story. Now? Not so much. What Changed? We’ve moved from...
The Internet Changed Again. Here’s What Actually Matters.
Hi! Tasha here—welcome to the first edition of Tasha’s Take. I’m here to share what’s changing online, what actually matters, and what’s worth your time and attention. Let’s start with who I am and why I’m in a position to educate you. Back when all websites were...