We know. The whole Zero Click World shift is a bit overwhelming. But it is here and, as business owners, we really have no other choice than to saddle up our horses and ride into this new frontier!
Like all big new adventures, they are best when shared with others who have knowledge of the terrain ahead.
With that in mind, we want to offer you some short, simple practical steps you can start doing today, to increase your business visibility on the web.
1. Update your business story on your website - or add one if you don't have one already. Tell us why you do what you do and what problem you solve for your customers. Add a quote or two - something you say often, tagline, or your purpose statement. The goal here is to make your Big Why stand out over your competitors.
2. Rev up your Customer Review campaign. SEO and AI both love unbiased reviews from actual customers. Try this approach. Get specific. Ask your customers to answer one of these questions (a bonus if the client adds photos!):
1. Why did you choose us?
2. What is your favorite product or service we provide?
3. What team member helped you and how?
4. What is the best part of your experience with us?
Specific questions are easier to answer than the generic, "give us a review." In a few months, change the 4 questions to get whole new answers about your business.
3. If you don't have an FAQ, now is the time to add one. If you already have one, update and expand it. FAQ sections are visiblity Gold! There are several new and exciting ways to approach FAQ sections to give them even more punch.
There are several simple steps you and your team can take to increase the visibility of your business online. We've scratched the surface today. We offer professional Content Strategy Sessions to help your website become your Business Content Hub. If you'd like to schedule one, simply contact us here.
Want to learn more about what exactly a professional website management team does? You can read all about it in this month's Insights Article.
