Tasha and the Web Design By Knight Team have been quietly addressing this new reality for months and how it will impact our clients. Here's the short version:
Now that AI has entered the picture to challenge the authority of Google and other search engines, the things we've always done to gain website traffic must change. Gone are the days when Google SEO rankings could be tracked and measured, letting you know exactly where your website traffic was coming from and how many visitors stopped by.
AI applies it's own set of rules to websites and what it looks for - bypassing Google's search engine-based system all-together. AI doesn't measure clicks and it doesn't use keywords. It looks for answers. It uses a simple Q&A structure to look for the best answers to user questions. There is also no specific reporting metric with AI. Instead of sending users to your website for answers, AI prefers to offer it's own summery to users. Does it source its summary? Usually, but finding the sources is sometimes difficult and requires some sleuthing ability on the part of users.
The obvious question we hear from business owners is:
Do I still need a website? The answer is: Absolutely!! In fact, your website is now more important than ever before. Because now you must attract the attention of not one, but TWO electronic "eyes" - search engines like Google, who want SEO and AI, which is searching for nothing but answers. We know. It's a lot. Don't worry. We've got you covered.
Over the next 12 months we'll be providing you with all the knowledge and services you need to thrive in this new web reality. We stand ready to help you rise above your competition and help you become an early adopter of AI-friendly content, so that you not only win the SEO game, but the AI game as well. We kick off the new year with a great breakdown of what a Zero Click World means for you in this month's Insights Article.
We invite you to contact us with your questions or concerns any time. We're happy to talk with you about your website, discuss content changes and help alay your fears. Change is here, and it's significant. But, as always, the team from Web Design By Knight will continue to keep your web presence simple, secure and stress-free.
Have a happy and prosperous 2026!
