At Web Design by Knight, we are constantly analyzing the website traffic of our clients. We look for ways to boost volume, extend visits and increase your click-thru rates. This can be accomplished using a number of different tools and strategies. One of the ways a client can drive more traffic to their website is by using social media.
Website Traffic Still Matters
Your website is one of the most important tools you use to build your business. It’s your online storefront, the place where you answer questions, provide resources, tout your products and services. Business owners also take care of their customers through their website–just like you would in a real brick and mortar store.
Visitors to your website learn about your business in a bigger and fuller way. It’s also a place where you establish credibility and share a visual representation of your brand.
Just about every aspect of your online presence begins with your website. There are lots of different tools available for directing more traffic to your site. Different tools work better for different businesses. But when your website is optimized and traffic is flowing, it’s like having a steady stream of customers walking in and out of your store.
Google’s Business is Answering Questions
Why does all this matter? Because your website is where Google goes to learn about your business, and to answer questions. Google combs through your content and packs it away, saving it for future relevant search results. When someone searches Google with a question, Google finds the answer. The answer is provided in pages and pages of websites, blogs and images.
A business can work its way to the top of that list by providing Google with regular, relevant content that answers customers’ searches. Without regular posts, Google will think your business is closed.
How Social Media Helps
If your website is your storefront, then your social media strategy is the billboards you see along the information highway. Social media posts are there to catch your
attention and convince you to “exit here” and drive to your business. In essence, social media strategies are there to drive traffic to your website, and ultimately to boost your sales.
Without website traffic, your customers don’t get the opportunity to learn more about your business. An effective social media post can entice and persuade. But you want your customers to walk into your business and get to know everything about it.
It is possible to have thousands of social media followers, but see no traffic boost, if customers aren’t clicking through from your posts to your website landing pages. No matter how beautiful or interesting your social media content, it’s important that it’s always driving customers to your website.
Sharing Your Content to Social Media Will Increase Website Traffic
Using social media to bump up your website engagement requires a cohesive effort. It requires quality content, strong analytics, a positive brand image, and influencers to truly maximize your traffic. Everytime a customer clicks on a social media post that features web content, it takes that person to your website and builds web traffic.
In fact, some digital experts encourage sharing the same content more than once for maximum results. Consider this explanation from digital expert, Neil Patel, one of the top influencers on the web, according to the Wall Street Journal.
“Immediately after publishing a new blog post (one the website), we promote that post on social media. When we share it with each of our networks, we garner a certain number of clicks for each share. What happens when we share a link to that post a second time the next day? Does the traffic double? Based on the law of diminishing returns, no. But, if we share the content again a third time, the traffic (for the second and third sets of shares combined) more than doubles. How can you argue with results like that?”
We wouldn’t encourage anyone to share the same exact content more than once. But there is a way to reuse and share the same content effectively, if 
you use a different focus and image each time. Social media followers usually don’t see every post you make, like subscribers would.
Where to Start With Social Media
Once you begin posting content, you can then begin cultivating a social media presence. Here are a few things to consider.
- What does your brand stand for?
- Who are your customers and what do they like?
- Do their interests fit with your social media posts?
- Is your social media content “in sync” with the message of your website?
- Does your content appeal to your demographic?
Again, social media is a powerful way to engage and connect with your prospective and existing clients, and drive traffic back to your website. Embracing the symbiotic relationship between your website and social media is a big step towards outstanding results.
Three Ways Web Design by Knight Can Help
Whatever your needs, we work with every client individually. Here are a few options when it comes to social media.
Want to increase content but don’t have a blog element on your website?
We have a team of content writers who specialize in writing for the web.
Have a blog and a social media manager, but aren’t sure how to provide direction?
At Web Design by Knight our team works with your team. We coordinate with whatever social media manager you have, in an effort to amplify your web traffic.
Have a blog but no social media manager?
Web Design by Knight maintains working relationships with experts in all aspects of digital marketing. Let us know if we can work with you on improving engagement. Interested in talking to a social media manager? We would be happy to connect you to a qualified and experienced professional, with whom you could speak directly.
We see every business we serve as unique. So we can add or change services, according to what works best for each client. Feel free to contact us if you have questions about our services.