Content is still the focus of today’s marketing strategies. Businesses are using content to show off their products and services. In a web-driven world, traditional advertising isn’t as successful as it once was. Print ads, telemarketing, a shrinking press all deliver less and less.
Today, the first connection with a new business or service is often going to happen through your business website. Therefore, when searchers arrive at your website, you want to provide quality content that will answer the questions you know they are probably asking.
Why is Website Content Important?
Your website content should educate and offer best practices in your area of expertise. Demonstrate through text, images and video why your business is most capable of providing the goods and services they need. When content offers the “right stuff,” it can pull the searcher in for a longer visit.
The longer your customers remain on your page and the more they explore, the better it is for your website. Longer visits equal more “conversions” or additional clicks to different places on your website. If your content is strong enough, it will continue to draw more and more attention over time, compounding hits for your website.
Use Content to Build Trust in Your Brand
Customers like to learn about your brand without always being sold something. Your website is also a great place to share any material that might be too lengthy for social media.
Have you been in business for a long time? Your customers might enjoy reading about how your business has been sustained over generations. Maybe you have a business motto or a particular code of ethics that sets you apart.
In general, your website should be a place where your customers can get to know you better.
Great Content Helps Influence Conversions
Strong content will leave your customers intrigued and wanting to know more. Strong visuals that lead a reader down the page can be very effective. Sometimes visuals can demonstrate or show something that words cannot.
Word count is important, but it’s also important to provide information that is easy to digest. When a reader lands on your website, you want to keep their interest as long as possible. When a reader clicks on another page or item of interest on your website, this is known as a “conversion.” Google notices websites with high conversion rates. Higher conversion rates means higher rankings on search.
Additionally, strong content will continue to compound web hits–making your website a stronger magnet in search.
Targeted Content Improves SEO
You want to attract more visitors to your website, right? But it’s not just about any visitors, it’s about attracting the “right” visitors. This is where Search Engine Optimization (SEO) can help. Keywords act like blinking lights in search. When determining what keywords to use for your business, you should ask yourself these questions:
- What keywords are relevant to my business?
- Will they help searchers to find what they are looking for?
- How will my keywords help generate increased website traffic?
- Will the increase in traffic lead to additional sales?
Content Can Bring in New Customers
Providing relevant and compelling information can influence searchers. Answering questions and solving problems effectively can convert searchers into buyers. Your message should be not only how great your business is, but also how “useful” it is.
Great content should be original, persuasive, natural, useful and informative.
“Adding content to your site isn’t enough.
You have to cross-link your content.”
Making it All Work Together
SEO strategy and content marketing are two different things. Yet, to be successful and effective, you have to make them work together.
Additionally, you should be sharing your blog through social media as much as possible. Your content and SEO strategy can be amplified by sharing it as many places as possible. New content is everywhere, every day. To get the best possible results, share…share…share.
- Sharing can make your blog and social media seem more cohesive.
- Depending how you share, it could send more traffic to your website.
- Blogs can provide extra material for social media content.
In conclusion, to obtain the optimum benefit from your website content, everything should be working together. Your content strategy, SEO strategy and social media should all share the same message, in ways that suit each individual format. By combining these efforts, you will be able to move up in search results much quicker.
If you need help with your blog, Web Design by Knight offers professional content writing with SEO services. We have a team of experienced writers ready to get to know your business, and go to work to increase your business search results. Contact us to learn more.