Show your website a little love by making sure you have these 5 things on your site

Nothing kills organic traffic like a lackluster mobile presence. At any given time, you’re competing with thousands of other applications for your users attention. With that much competition, it’s crucial you make a good impression when you get the chance.

Mobile users are very responsive to well-adjusted websites. In fact, 57% of internet users say they won’t recommend a business with a poorly designed website on mobile.

When potential customers are on the go, they don’t take as much time to sift through their options. They certainly don’t have enough patience to zoom in-and-out of their phone trying to navigate something as simple as your menu.

Instead of getting frustrated with your website, show it and your users some love! This February, Web Design by Knight is offering a free mobile-friendly test of your website.

Our digital marketing experts take a look at these five key factors:

1. Prominent & Clickable Phone Number

Your website should already display your contact information all over the place, but that goes double for your mobile design. If someone is on your website while using their phone, they are much more likely to contact you on the spot.

Keeping this in mind, your website should have your phone number easily accessible at any point, on any page.

2. Calls to action

A great CTA invites your customer to take the next step in their buyers journey. Once you’ve completed all your website’s remarkable content, shouldn’t the next step feel like a natural occurrence?

As a website host, it is your business’s responsibility to guide your user in the right direction. If you don’t make your intentions clear on your website, users’ minds will begin to wander and they’ll move on.

3. Make sure Website Forms are Optimized

During a mobile-friendly test, our experts make sure your forms are working properly and that the information is getting through. You can’t afford to neglect the possible conversions your mobile presence is generating. This past year, average smartphone conversion rates are up 64% compared to desktop conversion rates.

People are using their phones or tablets more and more lately. Don’t miss out on all the lead generating you could be getting!

4. Make sure your site doesn’t have any broken links

According to McKinsey & company, Google says 61 percent of users are unlikely to return to a mobile site they had trouble accessing. And, even worse, 40 percent visit a competitor’s site instead.

The competition is tough, but that’s alright. Our mobile-friendly test checks for any broken links and comes up with a game plan to solve the issues.

5. Check your site for blacklists.

When search engines blacklist your website, it is tough to recover. According to Google, one of the biggest challenges in that road to recovery is figuring out you have a problem in the first place.

Aside from our website design audit and conversion optimization recommendations, we also look at some security issues to ensure you are safeguarded from hacking and in good standing with prominent search engines.

Conclusion

Every aspect of our mobile-friendly test is designed to help identify the things in your website that are holding you back from the conversion rates your business is capable of. In addition to these tests, Web Design by Knight also offers industry-leading security and management services. To learn more about what our business can do to transform your digital presence, give us a call today! 

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