When your business is new and all the money is going out, it’s difficult to think about investing in good website management. But before you hire your best friend’s brother-in-law’s roommate, you might want to weigh that decision carefully. It’s important to understand exactly what you are getting. Even though the price is a little easier on the balance sheet, you will ultimately pay more for what you need.
These days your website is the first impression for your business. It must do three things:
- Your site must present an image that reflects your brand.
- It must function properly and meet the needs of your business.
- It must also be secure and maintained.
A great website should be attractive, but should also reflect your mission, vision and values. There are a lot of beautiful drag-and-drop website templates out there. We understand the temptation. But as your business changes and grows, your template will not. You will be limited to the changes you can make to the look or the functionality of your site.
At Web Design by Knight, we design individual websites for individual clients, with their business goals in mind. We understand cutting corners on a website “seems” like a budget-conscious decision. Just know if you go this route, a lot of important things will be missed. A properly designed and maintained website should take your business places. An inexpensive, drag-and-drop site won’t take you anywhere at all.
No matter how attractive a site may be, it also must function in a way that serves your business. If your website doesn’t flow properly, your customers will get frustrated and leave. If your navigation is too complicated or doesn’t make sense, you will lose business. This is where an experienced website designer can help. At Web Design by Knight, we can review and discuss each and every design choice on your site–making sure that your site is easily searchable and user friendly.
Good Website Management
Once a site is created that looks and works the way you want it to, you’ll need good website management to maintain it and keep it secure. Security is crucial and ongoing. Just like you would maintain a car or a home, your website needs the same kind of ongoing attention to keep it secure and up to date.
Well-built effective websites are never a one-time purchase. A website that works for your business to attract clients and sales is an ongoing service. These days, online competition for customers is just too fierce. Sure a friend could design a site that is appealing, but will your customers like it? Will it work for your business?
You are in business because you offer something with a unique value. In the same way that you are an expert in your business, at Web Design by Knight, we are experts in ours.
Investing in the right kind of website is as investment in the infrastructure of your business. A good website management company will actually save you money by creating business solutions that work for you. After two decades of designing and building in an ever-changing website landscape, we’ve seen a lot of trends come and go. Our team puts all that experience together to benefit you and your growing business, making sure you have the very best online presence available.