Website Insights
The Internet Changed Again–What 2026 Taught Us About Business Websites
Your website still matters. But the job it is being asked to do has changed. That’s why website management for small businesses has become less about simply maintaining a website and more about managing a business’s entire digital presence. Web Design by Knight can help!
Why Traditional SEO Isn’t Enough in 2026
Traditional SEO alone no longer guarantees visibility. Learn why search is changing and how businesses must adapt to AI-driven discovery and zero-click results.
Why Your Website Isn’t a Crockpot
Websites are more like gardens than crockpots. Businesses that update their sites regularly, and include interesting, useful information will rate better than those who set theirs up and walk away.
Website Security for Small Businesses Matters More Than You Think
Why Is Website Security Important for Small Businesses? Protects customer data from cyberattacks Builds trust and credibility with your audience Prevents costly downtime and lost revenue Helps your site rank better in search engines Reduces legal and compliance risks...
Adapting Content For Zero-Click Results
Why are fewer people visiting my website? Search engines and AI tools now provide answers directly in search results. Instead of clicking through multiple websites, users often receive summarized information immediately. Businesses that structure their content to...
The Right Video Marketing Strategies Make All The Difference
Why does video matter so much to businesses trying in a Zero-Click World? Video grabs attention fast and keeps users engaged longer than text-only content. Search engines favor video because it delivers clear, direct answers. Video ranking in zero-click searches is...
CRM in a Zero-Click World: Why Businesses Need More Than a Website
What are the CRM software benefits for small businesses in a zero-click world? Captures leads from calls, forms, and messages—even without website visits Improves follow-up speed and customer experience Connects marketing, website data, and real customer behavior...
Tasha Knight Interview
Meet Tasha Knight Sometimes you discover your passion—and sometimes your passion finds you. That has certainly been true for me. I’m Tasha Knight, founder of Web Design by Knight and Zero Click World, and my path into technology and digital strategy started long...
Web Design By Knight: Your Professional Website Company
What makes Web Design By Knight different from other website management companies? Website management is personal to us—we’re invested in your long-term success. Many of our clients have been with us for a decade or more because we build relationships, not...
Visibility: Your Business in a Zero Click World
WDBK helps your brand stay visible in a zero-click world with expert website management and content built for both AI and human audiences.
Your Professional Website Company & Partner for the Long Haul
Why Is Website Security Important for Small Businesses? Protects customer data from cyberattacks Builds trust and credibility with your audience Prevents costly downtime and lost revenue Helps your site rank better in search engines Reduces legal and compliance risks...
Signs You Need to Update Your Website
If it looks outdated compared to competitors. If it loads slowly or doesn’t work on mobile. If it’s hard for customers to find what they need. If your business has new services, branding, or goals. If you’re not showing up in search results—it’s time to update! If...
Location-Specific Advertising Techniques for Small Businesses
How can I Attract Local Customers? Optimize your Google Business Profile with accurate contact details, business hours, and location. Use geo-targeted keywords in your website content. Run localized social media ads that target specific neighborhoods or zip codes....
Why Should You Optimize Your Website Using SEO, AEO, GEO, And LLMO?
SEO (Search Engine Optimization): the process of improving your website so it ranks higher on Google and other search engines. AEO (Answer Engine Optimization): Tailoring your content so your business shows up in “People Also Ask” boxes, voice searches, and AI-driven...
Why Hire A Professional Web Designer?
Why hire a professional web designer Let's face it—not everybody who wants an internet presence needs a web designer. Some people are content with a face-to-face business, and their online presence isn't imperative to their business. Their website, if they have one,...
Google Reviews, a Great Way to Support Your Favorite Businesses
Most of us are safe at home under quarantine right now, with lots and lots of time on our hands. Why not put that time to good use by sharing some positive Google reviews for your favorite businesses? It's a great way to support your favorite businesses and it won't...
An Annual Checkup Helps Maintain Performance
An annual checkup is good for your car. It's also good for your website. Internet trends and technology seem to change overnight. The way we live changes the way we search, our habits, our preferences. The web responds. If you want your business to remain competitive...
Website Maintenance is a Must
Website maintenance is more important than ever. Just a few short years ago, a business that had its own website with information about its services was doing great. It didn't matter if the website was optimized for a search engines or if it was mobile friendly or...
Do I Really Need Website Security?
We talk to people almost every day, who have questions about website security. Website security remains a constant headline in tech news. The world is moving fast. At Web Design by Knight, we are moving faster. Here are some answers to some of the common questions we...
Google Removing Distance-based Service Areas
Google is changing the way businesses can define their service areas. Before September, business could set their service areas with a distance marker, such as “100 mile radius.” That option is currently being exchanged for a geographical marker related to the closest...
Simple, Stress-Free, Secure Web Presence
What’s the most important piece of your business’s secure web presence? Your website, of course. Technically speaking, your "web presence" is just the location of your website on the worldwide web, where your business is represented. But in reality it's much more than...
Security Management at Web Design by Knight
Security management is the most important service we provide to our clients at Web Design by Knight. When we do our job well, bad things like hacks and security breaches don't happen. It's difficult to quantify what "doesn't" happen and so you can't always "see"...
Optimizing Key Pages of Your Website
There are four key pages that are really important for your website. These four pages must be optimized, in order for your website to really work for you. These pages will be visited more than any others, regardless of the size of your site. So let's talk about what...
Managing Your Website Content
If your company's website is your storefront, then your content is the signage on the doors and windows. It's also an important channel for connecting with customers, building relationships and engagement. These days, most people will conduct their own online research...
Writing a Blog for Your Website
So you want to write a blog for your business, but getting started is a battle. You have a marketing plan. You know you need to be using social media platforms. You have great ideas and a great product or service to sell. Unfortunately, none of that will matter if you...
“Gutenberg” Brings Major Updates For WordPress Clients
The new Gutenberg update for WordPress has been the most significant update for WordPress in the last 15 years. Named for Johannes Gutenberg, father of the printing press, the update is a complete overhaul of the administrator console, on the back side of the website....
Creating Content For Your Website
Content is still the focus of today's marketing strategies. Businesses are using content to show off their products and services. In a web-driven world, traditional advertising isn't as successful as it once was. Print ads, telemarketing, a shrinking press all deliver...
Boosting Website Traffic With Social Media
At Web Design by Knight, we are constantly analyzing the website traffic of our clients. We look for ways to boost volume, extend visits and increase your click-thru rates. This can be accomplished using a number of different tools and strategies. One of the ways a...
Protect Your Online Shopping From Holiday Hacks
Most consumers (estimated 55%) plan to shop online this holiday year. Mobile users alone are expected to spend 2.5 billion on Cyber Monday. While most of us will be thinking about seasonal parties and family get-togethers, holiday hackers will be thinking about...
Investing in Good Website Management
When your business is new and all the money is going out, it's difficult to think about investing in good website management. But before you hire your best friend's brother-in-law's roommate, you might want to weigh that decision carefully. It's important to...
Mobile Optimization is Critical
It bears repeating. Every business should have a mobile strategy. Here are some interesting statistics that illustrate how devices are changing the way we live, work and play. Take a quick look at these numbers and see how quickly we are going mobile. Who Uses Mobile?...
Search Engine Optimization in 2018
Search Engine Optimization, (SEO), has come a long way in the last 20 years. Just as algorithms and search have evolved, so have the practices to keep the internet safe and user-friendly. Word Stuffing In the beginning, best practices included stuffing as many...
Why Mobile Friendly Websites are Imperative for Businesses
Understanding the Difference in Search Engine Algorithms and Why Your Business Requires a Mobile Friendly Website These days, most web users carry a smartphone, rather than a laptop or iPad. Since 2015, mobile searches have surpassed desktop searches on Google. Google...
Show Your Website a Little Love with a Free Mobile-Friendly Test
Show your website a little love by making sure you have these 5 things on your site Nothing kills organic traffic like a lackluster mobile presence. At any given time, you're competing with thousands of other applications for your users attention. With that much...
10 Steps Toward Hiring a Professional Website Designer
Hiring a Professional Website Designer is an important decision for any business. Make sure you're making the right choice with these 10 tips. There are a lot of factors to consider when it comes to hiring a professional website designer. Before you start, it is...
Why Your Business Needs Continuous Website Management
Continuous Website Management is essential for your business to succeed in today's hyper-digital world. Website Management is more important than ever. Just a few short years ago, a business that had it's own website with information about it's services was doing...
What is a Business Website Security Analysis?
Business Website Security Analysis: the most effective way to ensure your website is safe and secure. Business Website Security Analysis is a great way to determine your website's health. Website security is a daunting topic for a lot of people. Since so much effort...
Secure Sockets Layer: What They Do and Why You Need One
A Secure Sockets Layer adds much needed security in an increasingly unstable digital world. Your digital platform should reflect the standards of your business. If you're like most business owners, you probably consider customer comfort and security a top priority....
8 Common Mistakes when Hiring a Website Designer
Here are some of the most common mistakes people tend to make when hiring a professional web developer. So many business waste hundreds and thousands of dollars on the wrong company to design their website. Don't make the same mistakes as them. With a little research...
What Does it Cost for your Business to Recover from a Hacked Website?
In today's climate it's not a matter of IF you will be attacked, but WHEN. Do you know the costs of having a hacked website? Many business owners and website managers believe they will never be the target of a hacker. Either they think it isn't really all that common...
10 Steps to Hiring a Great Website Designer for My Business
Your business may already have a website. Yet, you may have decided that you no longer like the looks of it or that it needs a major overhaul like adding more graphics and video, or even minor updates. Or maybe, you are new to the online business market and realize...
10 Mistakes When Hiring a Website Designer
Not Hiring a Professional Website Designer Many business owners leave their company at risk by hiring a non-professional or even part-time website designer. Trying to save money by hiring a “relative,” or even, “a friend of a friend of a friend,” can spell trouble for...
Website Security Update April 2017
What's New? Google WebSpam Report for 2016 Google released the WebSpam report for 2016 - and the news is not good for small business owners. The most alarming statistic is that Google noted in 2016 a 32% increase in hacked websites over 2015! That is just the tip of...
Website Security Update March 2017
What's New? Google Mobile First Index Update Google has not set a date for their roll-out of their new Mobile First Index. That leads website managers to believe the roll-out may be "months" way. Thoughts are that it will be before the end of 2017. That gives...