You’ve started a small business, and you’re proud of it. As you should be. You’ve done your research, you know what will sell in your area, and you know your client base.
We’re proud of you too.
No. Really.
We’re small business owners just like you. And boy-oh-boy do we understand the excitement, the struggle, and the battle to succeed. That’s why we want to help others do the same.
You need a website. That’s probably why you’re here. And you’re also probably trying to decide whether you should do this on your own or leave it to the professionals. Let’s take a look at your options and the pros and cons of both.
Building and Maintaining Your Own Site
You’re probably considering building and maintaining your own site. And who could blame you? It certainly seems less expensive than hiring someone else to do it (pro). And trying to convey what you want can be challenging (con).
How much time do you have? While there are lots of sites out there that will let you put up a site in relatively little time, how much time do you have to dedicate to learning the ropes of managing one? Let alone how to create a site that’s easy for customers to use. And it’s a time suck—eating away at the hours you could dedicate to doing what you’re in business for. Trust us on that. We still haven’t watched the last episode of Lost. .
Did you know that search engines won’t just magically find your site just because it’s on the internet? You probably know how to advertise your brand, but do you know how to get your website found? That requires a marketing campaign that’s separate from concentrating on marketing your products and services.
What about website security? Most hosts offer security software, but it’s still up to you to ensure that it’s secure. If it’s not—best-case scenario—you’ll become the site with the dreaded warning that tells clients not to visit because you might be infected with something. In the worst-case scenario, your customers’ data can be stolen by a hacker, potentially leading to a lawsuit.
Hiring a Professional to Build and Manage Your Site
At first glance, this seems unnecessary. You’re a smart person. You’re capable and bright. So if you’re working with limited resources, it can feel like an expensive luxury.
But the truth is, in the long run, hiring a professional website management team is an investment in your future. If you go it alone and get it wrong, it will hurt your visibility (or keep you invisible). Search engines are not kind to businesses with problematic sites.
Hiring professionals like us will free you up to focus on your business. During the creation phase, you don’t have to worry about anything except the color scheme and presentation. The pros can handle the rest. We’ll have questions for you for sure—like how many pages you want and how you want the site organized. And we’ll send you a variety of samples to choose from. But in the end, you will have a professional-looking site that tells the world that you know what you’re doing. This is the specialty of companies that provide design website management for small businesses. We know our business and yours, too.
You can leave the website marketing to the pros. Let someone else get your site found using both upfront and subtle marketing techniques (SEO—Search Engine Optimization), things you might not have even thought about—like text tags, naming images, and well-written copy that communicates your business’s competence.
There are approximately 600 million cyberattacks every day. Every. Day. Installing security apps is not just a one-and-done thing. You need someone who can drop what they’re doing and solve any hacking attempts before they do any actual damage. This is a huge reason to leave your website’s security to the pros. Even if you forego all the other services and decide to go it on your own, at the very least, you need someone who can focus on your website’s security while you take care of your business.
Website Management for Small Businesses is Not for Sissies
You are not a sissy. The very fact that you’re running your own business says this about you. You are not all-knowing. None of us is. Yes, you can create and run your own site. But the truth is, you have a dream, and the headaches of running a website are probably not a part of it.
So why not hire someone for whom it is? The team at Web Design by Knight is made up of people who dream big, just like you. We dream of helping clients create a website and marketing campaign that will lead to their success. And we dream of keeping our clients safe while it happens.
We’ve been doing this a long time, and we know the ins and outs of the business. Website management for small businesses is what we do best. Check out the rest of our site and reach out to us for more information. We’ll be happy to show you samples of our work, talk to you about what you have in mind for website design, and provide references. And we’re happy to talk to you at length about what you want and need.