Google Reviews, a Great Way to Support Your Favorite Businesses
Most of us are safe at home under quarantine right now, with lots and lots of time on our hands. Why not put that time to good use by sharing some positive Google reviews for your favorite businesses? It's a great way to support your favorite businesses and it won't...
An Annual Checkup Helps Maintain Performance
An annual checkup is good for your car. It's also good for your website. Internet trends and technology seem to change overnight. The way we live changes the way we search, our habits, our preferences. The web responds. If you want your business to remain competitive...
Website Maintenance is a Must
Website maintenance is more important than ever. Just a few short years ago, a business that had its own website with information about its services was doing great. It didn't matter if the website was optimized for a search engines or if it was mobile friendly or...
Do I Really Need Website Security?
We talk to people almost every day, who have questions about website security. Website security remains a constant headline in tech news. The world is moving fast. At Web Design by Knight, we are moving faster. Here are some answers to some of the common questions we...
Good Website Management is an Investment
Whether your business is new or old, it’s difficult to think about investing in good website management. As a business owner, we understand you think about every penny you spend. We do too. But before you hire your best friend’s brother-in-law’s roommate to manage...
Google Removing Distance-based Service Areas
Google is changing the way businesses can define their service areas. Before September, business could set their service areas with a distance marker, such as “100 mile radius.” That option is currently being exchanged for a geographical marker related to the closest...
Simple, Stress-Free, Secure Web Presence
What’s the most important piece of your business’s secure web presence? Your website, of course. Technically speaking, your "web presence" is just the location of your website on the worldwide web, where your business is represented. But in reality it's much more than...
Website Security – Your Checklist
Website security is important for every website and every business. These days every business needs a website to promote or sell their goods and services, and to communicate with their customers. At Web Design by Knight, we are constantly working behind the scenes,...
Security Management at Web Design by Knight
Security management is the most important service we provide to our clients at Web Design by Knight. When we do our job well, bad things like hacks and security breaches don't happen. It's difficult to quantify what "doesn't" happen and so you can't always "see"...
How Google Works
How Google works is a regular topic of conversation with our Web Design by Knight clients. While most know what Google is, some of you may or may not fully understand exactly how Google works and how it can help your business. So here's a quick explanation as to how...
Optimizing Key Pages of Your Website
There are four key pages that are really important for your website. These four pages must be optimized, in order for your website to really work for you. These pages will be visited more than any others, regardless of the size of your site. So let's talk about what...
Managing Your Website Content
If your company's website is your storefront, then your content is the signage on the doors and windows. It's also an important channel for connecting with customers, building relationships and engagement. These days, most people will conduct their own online research...
Writing a Blog for Your Website
So you want to write a blog for your business, but getting started is a battle. You have a marketing plan. You know you need to be using social media platforms. You have great ideas and a great product or service to sell. Unfortunately, none of that will matter if you...
“Gutenberg” Brings Major Updates For WordPress Clients
The new Gutenberg update for WordPress has been the most significant update for WordPress in the last 15 years. Named for Johannes Gutenberg, father of the printing press, the update is a complete overhaul of the administrator console, on the back side of the website....
Creating Content For Your Website
Content is still the focus of today's marketing strategies. Businesses are using content to show off their products and services. In a web-driven world, traditional advertising isn't as successful as it once was. Print ads, telemarketing, a shrinking press all deliver...
Start the Year With a Website Checkup
Like your car, your website also needs an annual checkup. Internet trends and technology seem to change overnight. The way we live changes the way we search, our habits, our preferences. The web responds. If you want your business to remain competitive you have to...
Boosting Website Traffic With Social Media
At Web Design by Knight, we are constantly analyzing the website traffic of our clients. We look for ways to boost volume, extend visits and increase your click-thru rates. This can be accomplished using a number of different tools and strategies. One of the ways a...
Protect Your Online Shopping From Holiday Hacks
Most consumers (estimated 55%) plan to shop online this holiday year. Mobile users alone are expected to spend 2.5 billion on Cyber Monday. While most of us will be thinking about seasonal parties and family get-togethers, holiday hackers will be thinking about...
Investing in Good Website Management
When your business is new and all the money is going out, it's difficult to think about investing in good website management. But before you hire your best friend's brother-in-law's roommate, you might want to weigh that decision carefully. It's important to...
Improving Mobile is Still a Leading Business Trend
Tech trend watchers have been repeating one message over and over this year: When it comes to mobile, bring your A game. More and more devices are the first, and sometimes only choice for consumers. It's now generally accepted that mobile is crucial to business...